Public Relations for Hollywood Movies

It is amazing the amount of money that Hollywood spends promoting its movies and public-relations efforts and it seems they spend more money on public-relations and community goodwill then they actually do in advertising or marketing. Public relations, publicity stunts and getting the actors to go on talk shows very much helps the movie industry promote their flicks. But, public relations for Hollywood movies is not as easy as it looks, in fact, if it is done incorrectly it can actually hurt the movie.

Of course the right amount of controversy also helps sell tickets as long as that controversy does not cross into taboo and thus causing boycotts from family type groups. Public relations specialists for Hollywood movies make much more money than their counterparts in other industries and it is a choice job.

The insiders in Hollywood know what it's all about and if they are able to promote the movie and get free publicity and public relations out properly, then they will win at the box office. Even if the film is not that good it still might reach the $50 million weekend mark simply through good public relations.

Of course if the movie is good there will be word-of-mouth advertising after that and even more people will see it. The goal is to get the first group of people to go see the Hollywood movie and then run around and say how great it was. Please consider all this in 2006.

What Does a Public Relations Company Do For a Typical Hollywood Star?

The longevity of a Hollywood star's career totally depends on how they are perceived in the public eye. If a star falls out of favor with the public, or if they aren't in plain view on a regular basis, then no matter what their level of talent - the jobs begin to go away and they eventually get forgotten.

So how does a typical Hollywood star keep all this from happening, and stay in the good graces of the general populous? Enter a top notch public relations company - a good PR company can handle a wide variety of tasks to ensure that their Hollywood star clients continue to be considered for the best parts available.

Good Deeds Widely Advertised

A good public relations firm will make sure that word on any and all good deeds and acts of good will are widely distributed to the public. Participation in charity events and charitable contributions, volunteer work and active membership in advocacy groups and organizations are all things that are flooded into the public eye.

Well written press releases, press conferences, interviews and appearances will all be scheduled to get the word out to as many ears and eyes as possible. When a star does anything good for humanity or the environment - a good pr company will do its best to make sure that every last person that may be interested or impressed by the news gets to hear it.

Marathons for charities, adoptions, picketing for causes and getting their hands dirty to aid in disaster recovery are all things that can sky rocket a Hollywood star's status and whether they're doing those things because the cause is really and truly important to them or just to win favor with their dwindling fan base - a good public relations firm will get the good word out to all fronts.

Fixing Problems

For every celebrity that breaks their back performing dozens of good deeds, there is another who can't stop using drugs, can't keep their mouth closed when necessary or can't keep their clothes on in public. For this group of Hollywood stars, a good pr company is a necessity to keep things from falling apart as the drama unfolds.

As much as good publicity can turn a career around for the better, bad publicity can send it right down the toilet. As much as the public wants to hear about all of the Hollywood stars who are having troubles, not so many want those problem laden stars to be a huge success and studios don't want to associate themselves with Hollywood stars who have nothing but problems.

A good public relations firm can literally make most of the bad scenarios go away. Drug addictions that need rehab are released to the media as treatments for exhaustion from being overworked and for problems that are more severe or pronounced, public heartfelt apologies are made through press releases and appearances. Even the most heinous incidents will often be forgiven if a wayward Hollywood star makes an apology with a believable amount of remorse for the situation.

Media Tours

For the typical star with no problems to speak of, or no outstanding contributions to society, a pr company can send them on a whirlwind media tour to talk about their work. The daytime and evening talk show circuit and sit down interviews with entertainment magazines will keep the star exactly where they need to be - positively placed directly in the view of potential fans. A pr firm will set up all of these interviews and make sure that they are structured in a manner as to shed positive light on their client.

The tasks that a good PR company is capable are many, but the single main objective for a PR company working with anyone in the entertainment industry is simple - keep them looking good to the public and make sure that their fan base gets bigger rather than smaller.

The Importance of Public Relations in Your Business

Public relations or PR can become an important issue once you put yourself in a position of public visibility. Ordinary people don't have this kind of worries but for people such as celebrities, sports superstars, politicians and businessmen it's an important consideration. Public relations is an important factor to the success of certain careers. Movie stars and musicians need their fan base to patronize their movies and shows. Sports superstars need the support of their fan as well. Politicians need to look good in the public eye because a bad reputation can cause them to lose in the next election. Becoming an elected public official is a matter of public trust.

Similar to celebrities and politicians, businessmen are concerned with public relations too. You have to remember that virtually all businesses are dependent on repeat customers. If you have a poor relationship with your customers it could potentially have a negative effect on their decision regarding doing business with you again. When you are into business, the single most significant factor affecting your revenue is sales. In turn sales can be affected positively of negatively based on a number of factors. This includes the reputation of your business; the quality of your products and services; and the relationship you establishment have with the customers.

If your business has a bad reputation, it can affect sales. If you products and services are of poor quality, it will affect your sales. If your establishment has a poor relationship with your clientele, it will also affect your sales. Public relations can have a huge bearing on how your business would turn out. This is why major companies hire people just to handle the public relations for the company. That's why we have what some people call PR manager. Their job is to take care of public relations; that's it and nothing more.

Good PR is essential for a successful business. This is especially true as your business gets bigger. The business community is a very social community so your relationship with the people around you matters a lot. Bad PR can affect the reputation of your business; your personal reputation and the capacity of your business to generate profit. Large companies hire PR people to do this. These people are hired to make sure that the business maintains good PR with its customers and the public. However, hiring people to handle public relations means you have to spend money. This is all good if you have a big business. You can hire a PR manager to take care of things for you and having a PR manager leaves you free to do more important things.

While good PR is important it need not be expensive. You just have to make sure that you deliver good products and services; at the same time you have to make sure that your employees treat your customers right. As long as you do things right your business will be in good shape. Bad PR usually arises from bad situations involving you or your business so make sure to keep your nose clean.